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5 Essential Tips for Marketing Your End-of-Year Fundraiser


  DECEMBER 17,2019

When you’re working towards a goal, whether it’s financial, donation-based, or even simple brand recognition, nothing looms so large as the end of the year.

Luckily, the end of the year is also a time of incredible opportunity and generosity from donors. Thanks to a combination of advertised campaigns like Giving Tuesday and good old-fashioned holiday spirit, the end of the year typically means a spike in nonprofit donations: nearly 30% of all charitable donations come during the month of December.
While nonprofit teams have their donors and are ready to get started, the actual logistics of a year-end fundraiser are another thing altogether. With so many promotions, greetings, and messages hitting your audience from all angles throughout the end of the year, breaking through this noise can seem somewhat impossible. We’ve rounded up a quick list of 5 essential tips for marketing your end-of-year fundraisers:


1. Know your audience


You’d be surprised how many nonprofit teams blindly assume people will donate or support their cause just because. Unfortunately, that’s just not the case. You need to show your audience why your cause should be important to them. Ask questions like:

  • What is the value you're bringing to your community?
  • What benefits are you providing?
  • What is a personal anecdote connecting you and your donors?

You can jump-start your personal messaging by leveraging a detailed CRM platform that houses all sorts of supporter information including how they heard about your organization and how they have been involved in the past.