Your marketing strategy will decide on the fate of your product. Not that the customer service and experience aren’t necessary, they are things that will retain the customers that come through. But, for customers to come through you need a marketing plan in place, the best kind of marketing these days is the digital one. Especially on the internet, SERP has the maximum customer conversion and retention rate of all other means. To rank in SERP, you need SEO. But, choosing a top SEO firm is critical, for it involves measures beyond the scope of generic marketing schemes. It involves budgeting and ads, but that too can be best strategically done with the top SEO executives on work. Make sure the investment you planned, promises a good return, the only way to do that is by investing in marketing.