5 Graphic design mistakes to avoid

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are many ways to flex your creative muscles and grow your business at the same time. Making new artwork doesn't have to be intimidating, whether you're trying to make a product mock-up, design a new logo, or put together some print marketing for a new campaign for the first time. We've compiled a list of the most common graphic design mistakes, as well as advice on how to avoid them.

  Too many fonts:

The number of fonts used is the first mistake that stands out when comparing a novice design to a professional design. When there are too many distracting fonts in the piece, it is difficult to understand the message. As much fun as it can be to experiment with fonts to convey various emotions and messages, brands should stick to no more than two or three fonts on any design piece. Using a single font can also have a big impact because it adds consistency and establishes your brand identity. When deciding on the number of fonts and the amount of text, keep the size of the piece in mind. A smaller piece, such as a logo, can only support one font, whereas larger or more complex pieces, such as your website, can accommodate a little more creativity.

Keep in mind the kerning of your fonts, which refers to the spacing between the letters and makes a significant difference in the finished product of your artwork. Adjusting the space between letters can improve legibility and the overall appearance of the words.

 Using Stock Images:

When working on a project that requires specific images, stock images can be a helpful and cost-effective solution. Using too many stock photos, on the other hand, can make your project appear cheap or unprofessional. Many common stock photos are used repeatedly, making them a dead giveaway when used in a marketing piece. Also, make certain that the photos you do use are properly purchased in order to avoid sending out photos with a watermark or that are low resolution.

  Choosing the Wrong Colours:

Similar to how having too many fonts can make a design useless, employing too many colors or the incorrect colors can have the same impact. Unpleasant color combinations immediately turn off your viewer. Color schemes that are dull will fail to engage their senses. Among the most common graphic design issues, however, this is one of the simplest to resolve. As a graphic designer, color is one of the most powerful tools at your disposal. Color can be used to guide the eye and make your graphic presentation much easier to follow and remember. Every color palette you create should contain both primary and secondary colors. Test your fonts and colors together to ensure that text is legible whether standing alone or on top of other elements.

 Ignoring Visual Hierarchy:

Hierarchy in graphic design refers to how a piece is organized so that the audience knows which elements are most important and how their eyes should move across the piece. The top design technique for ranking the importance of your information is a hierarchy. When creating a new design, there is usually one overarching message that you want to convey. Whether you're communicating a sale, an upcoming event, or a new blog post, the hierarchy you use in your design will determine what your audience takes away from it. You can create an effective hierarchy through colors, graphic elements, or the weight of the fonts you use, not just font size or placement.

  Designing for the Wrong Medium:

The first decision you should make when designing an artwork is where it will be displayed. Whether it will be used on social media, your website, or in a magazine can have a significant impact on how you should create your design. If your design will be printed, for example, you must use the CMYK color mode, which stands for cyan, magenta, yellow, and key (black) and is used for four-color process printing. If it is to be displayed on a digital screen (tv, computer, phone, or tablet), it should be created in RGB, which stands for red, green, and blue - the colors of light used by screens to display a variety of colors.

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