Introduction

Do your salespeople continue to lose sales opportunities? You're not alone. 8 out of 10 sales calls need to proceed to at least five follow-ups; however, almost half of salespeople stop after their initial call. The result? A lost revenue, a lost lead and a lost opportunity for conversion.

The issue is solved by CRM (Customer Relationship Management) Software — not by piling more and more tasks onto your team’s shoulders, but, by automating the whole follow-up procedure. How it works, and why it's important for your business.

So, what is on-demand CRM sales automation?

CRM sales automation refers to the capabilities of a CRM system that eliminate these mundane follow-up activities that your sales team would normally perform by hand – e.g., writing emails, making appointments, updating lead status, sending reminders, etc.

Your CRM automatically nudges you to take the appropriate action at the appropriate moment – rather than counting on your memory or spreadsheet, of course. Your contact form has a lead that is being completed? The CRM automatically emails the customer welcome and notifies for a subsequent call on tomorrow.

This takes out the element of human error and means there is never any lead left behind.

How CRM Software Automates Sales Follow-Ups

1. Automated Email Sequences

You can create drip email campaigns based on lead activities on CRM platforms. The sales rep doesn't have to do anything, because the CRM automatically sends out prewritten, customized follow-up emails to prospects who have downloaded your brochure or visited your pricing page, so that they have a series of emails before they even speak with you.


The email series has been crafted to be very progressively less "warm" as it continues through the series (the first one is the warmest, then second one is less warm than the first one, etc.), which means that each email in the series will help get your prospect's attention before an actual sales call (if there will be one).

2. Task and Reminder Automation

Set tasks and reminders automatically for the sales team based on lead activity, with your CRM. After three (3) days the prospect is considered un-responsiveness and is marked for follow up by your rep by the system. We don't leave any "Jolly-Rolero" behind without telling you.

3. Lead Scoring & Prioritisation

Not all the leads are created equal. CRM software can give a score for actions (such as opening emails, visiting the website, filling out forms) to ensure that your team is focusing their efforts on the hottest prospects. This can have a tremendous impact on conversion rates alone.

4. Pipeline Stage Automation

The lead's pipeline stage will be automatically changed by the CRM system based on progress through a conversation flow; the next follow-up will be scheduled, and the relevant team member will be notified. Whether you are managing 10 leads or 10,000 leads, you will have a complete understanding of the technology required to execute a repeatable and scalable sales process.

How CRM Automation Increases Conversions

Time is of the essence in Sales. Within an hour, 700% increase the chance of qualification.Within an hour increasing chance for a lead to be qualified 7x, within one hour more 700x, within an hour more 7000x, etc. With the introduction of CRM automation, it has become typical to answer promptly — rather than making it an exception.

Speed is not the only thing that converts, consistency is also a factor. Regardless of who's the salesperson, every one of these leads will get a superior quality follow-up experience. Never more dropped balls, "I forgot to call"!

Your organization will be able to access valuable metrics such as call outcomes (success or failure), response time, open rates, etc., helping your team refine their approach to follow-ups, and improve the level of results achieved from each follow-up.

Key Advantages of Using CRM :

• Increased Lead Response Rates From Promptly, Auto-Generated Outbound Calls

• Decrease in Manual Workload on Sales Staff

• Enhanced Pipeline Visibility For Sellers and Business Owners

• More Consistent Customer Experiences Achieved through Multiple Outbound Touchpoints

• Higher Conversion Rates Resulting from Statistically-Derived Dates To Contact Lead 

Conclusion

Large companies don't have to be the ones that use CRM automation—any business interested in increasing their sales has to make it happen. If your follow-ups at the right time, the right tone and the right approach, your conversion rate is the result.

For those who need an ideal supplier of CRM software development in Kochi, then call in Esight Solutions. Being one of the best CRM Software Development Company in Kochi, They  builds CRM platforms that revolve around your sales process instead of it revolving around the CRM software. As both a startup or an established company, connecting with an experienced CRM Software Development Company in Kochi can help you save a lot of time of your sales team, as they spend more time in closing leads and not chasing them. 

Frequently Asked Questions

Q:What does CRM software automation mean?

A:CRM automation automates repetitive sales activities like sending follow up emails/update reminders/calls to remind you of updates. It removes the need to manually track leads and provides regular/timely/consistent communication for leads throughout the entire sales process without having to depend on each salesperson remembering to do everything

Q: How does CRM Software Development Company in Kochi enhance sales conversion rates?

A: CRM Software Development Company in Kochi boosts conversions by getting back to leads faster, keeping a consistent follow-up process and prioritising leads based on data.  Only when leads are engaged at the right time and the right message is presented, are they much more likely to progress through the sales funnel and become paying client.

Q: Is CRM automation suitable for small businesses in kochi?

 A: Of course. CRM automation can be particularly beneficial for small companies in kochi that have limited sales staff. It enables less team members to deal with the higher number of leads without neglecting follow-ups. It is possible to scale a custom CRM system that is developed by a CRM Software Development Company in Kochi to suit your business and its exact size, budget and sales process.

Q.What is the usual length of time for implementing a CRM system? 

A: The time needed for implementation depends on the complexity. Some basic CRM solutions can be implemented in a couple of weeks, and a fully customisable solution, automation workflows can take between 1-3 months to complete. The process works seamlessly and from the start is in line with your business objectives, when you work with a partner that has experience in development.