You go to your website.You visit your web site. It can be loaded in 2 seconds! Looks perfect.

Then one of the customers calls and states "Your website is very slow to load.

You check it again. Still fast. So what's happening?

One of the most completely misunderstood challenges in web performance — with real customers as the cost. There are only 3 things that can be the difference between what you see and what your visitor sees: Browser caching, server location, device capability.

Your Browser has already memorised Your Website.

This is the primary thing that makes your site instantaneous to you and it's not because of your internet connection.

The Browser stores a copy of the files that are used on the website as they are visited on a local device. Images, fonts, scripts and stylesheets (also known as browser cache) So next time you visit your browser doesn’t download all the files again but loads from the saved . 

You've hit your own site a number of times. It's in such easy to remember format that your browser has memorized it almost word for word. Very quick loading due to access from own device rather than Internet. Your customer? First visit. All of their files are downloaded fresh into their browser, including the uncompressed hero image, the font files, the plugin scripts and the cookie popup. It all strikes them simultaneously.

These are all configured correctly with caching, compression and light weight code and this means that your site will load quickly on that first visit — not just subsequent visits. This should be taken for granted by any serious web design company in Kochi and is not something that can be considered an afterthought.

Your Website's Geographical Location is More Important than You Think.

All web sites reside on real equipment in the world. Once you open your site, your gadget sends a request to that server, and waits for a response.

There are numerous businesses in Kerala that have cost-friendly hosting services, located in US or Singapore. All of the visitors are sending a request which have to cross half the globe and they await for it to come back. The delay is known as the latency – and it may not be visible to you, but it's very visible to your customers.

Hence, the importance of server location cannot be taken lightly. This is where a CDN (Content Delivery Network) comes in handy – it has copies of your site distributed all around the world, meaning visitors will always be served the closest copy of your site. A reputed web designing company in Kochi will ask about the hosting place of your website and whether it has a CDN or not because it hugely affects the users' experience.

Your Customer is Not on Your laptop!

Your office laptop will be speedy, have Wi-Fi and be warm. Your customer is probably on a mid-range Android phone, on mobile data and while on the go. The 'smooth' experience on a Macbook can be a real bane on a ₹12,000 Smartphone. The flashy, animated, overly large images and bulky page builders of JavaScript are not necessarily slow on the cheaper devices — it's just that the website wasn't designed with them in mind.

According to Google, 53% of mobile users give up on a site that loads after 3 seconds. That number packs more of a wallop in another country that is dominated by mobile browsing like India.

The best web designing company in kochi, or any other part of Kerala for that matter, should test your website with real mid-range devices, instead of resizing your desktop browser window and declaring that your website is mobile-friendly.

How to find out what your customers see.

Visit pagespeed.web.dev (enter your URL). It ranks your site from 1-100 for mobile and desktop devices, and lets you know what the slowers are.

If the mobile score is less than 70, your customers are aware that it is slow. If you have below 50s you're dumping people before they even read what you have to offer!Addressing the problem of fixing speed is about more than design, it's about development. This is what most agencies won't say, as many agencies are only designers.

Any of the above changes can only be done by real development: compressing images to WebP, minifying CSS and JavaScript, server caching, a CDN, and auditing render-blocking files. Having a pretty website is not enough; it's also important to have a functional website. You will need a team, which will be responsible for both.

Conclusion

There is no scientific frivolity of speed. It's the difference between someone clicking request more info vs someone leaving your website by closing the tab quietly.

We develop websites that work as well as they appear, tested on actual devices, optimised on a real network all over Kerala. We are a Web designing company in Kochi that does both the design and development, thus we don't leave anything behind.

If your website isn't working as it should, let's find out why.  To obtain a Free Website Performance Audit → esightsolutions.com/contact.htmlA

FAQ

Why does my site load fast on my laptop but slow on my cell phone ? 

Your laptop is preloaded with your site, and it's based on powerful equipment. Mid-range phones have less processing power, and it is inconsistent mobile data. The well-designed site functions well on both, specifically not all high devices.

Does website speed impact SEO rankings? 

Yes.  Google has confirmed Core Web Vitals are a ranking factor. If your site is slow you will not rank as high in search results and will not get traffic. The speed of a website is a problem not just for the user's experience it provides, but also for search engine optimization.

Is my website slow and do I need to rebuild it? 

Not really. Change image compression, setup cache and remove unused plugins without re-building your site The right technical audit will tell you exactly what is causing the slow down, and how you can fix it the quickest.