Harman Motors
Harman Motors is a Kochi-based dealer of certified pre-owned luxury, sports, and exotic cars, serving buyers across South India from its showroom in Edappally.
- Overview
- Introduction
- Challenges & Solutions
- Website Flow
- Brand Aesthetics
- Tech Stack
Project Overview
We were commissioned to design and build Harman Motors’ complete digital showroom and run their digital marketing — a website that feels as premium as the cars, captures a lead at every step, and is backed by an AI assistant that knows the live inventory.
Google Analytics, 28 Oct – 3 Nov 2026 vs the previous 7 days. Response time is Interaction to Next Paint from Google PageSpeed Insights.
Introduction
For more than 12 years, Harman Motors has curated cars like the Porsche Cayenne Coupe, McLaren GTS, and Toyota Land Cruiser 300 ZX for buyers across Kerala, earning 1500+ happy customers and a 4.5-star Google rating from 538+ reviews.
Buying a car worth Rs 50 lakh to Rs 4 crore now starts online. Harman Motors needed a website that carried the same care as its showroom, and marketing that brought the right buyers to it — turning browsing into test drives, call-backs, and sell-your-car enquiries.
Challenges & Solutions
High-value buyers who research for weeks
Luxury buyers compare cars for weeks, often late at night or on Sundays when the showroom is closed. A single contact form would lose most of them before they ever made contact.
A lead path on every page, open 24/7
We built seven ways to enquire — a call-back popup with budget options, one-click test drive booking, finance pre-approval, a five-step sell-your-car form, an enquiry form, WhatsApp, and Harman Assistant, an AI chatbot that answers from the live inventory and offers a call-back or meeting.
Website User Journey Flow
To turn high-value browsing into showroom visits, we shaped a clear path that builds confidence at every step of the purchase, on desktop and mobile.
Cinematic Landing
A bold “Find Your Next Exceptional Car” hero, a brand carousel from Mercedes-Benz to Porsche, and a call-back popup with budget options.
Inventory Discovery
Search by model, brand, colour, or fuel, then open detailed car pages with a photo gallery, compare, and one-tap Book Test Drive, WhatsApp, or Call Now.
Trust Building
200-point inspection, verified history reports, a GST registered and RTO authorised dealer, transparent pricing, customer delivery stories, and Google reviews.
Conversion
An EMI calculator and four-step finance journey with document checklists for salaried, NRI, and business buyers, a five-step sell-your-car form, WhatsApp, and the Harman Assistant chatbot.
Brand Aesthetics
The design system reflects Harman Motors’ promise of luxury and trust — a dark, cinematic palette that lets the cars lead, crisp white type, and the steel-slate badge of the brand logo.
Luxury Finishes Palette
Typography Identity
Bold geometric sans-serif
Modern Tech Stack
To deliver smooth interactions, rich animation, and reliable lead capture across all devices, we built on a modern, scalable architecture.
